Rachel Bilson for Magnum Ice Cream By Karl Lagerfeld
Karl Lagerfeld hit New York to debut a series of commercials he directed to promote the European ice cream brand Magnum in the United States. The three minute-long spots feature Rachel Bilson — portraying a fashion model, an art student, and a ballet dancer — as well as Baptiste Giabiconi, but Lagerfeld himself makes no appearances.
A waiter carrying a Diet Coke-filled stemmed glass on a tray followed Lagerfeld around the premiere party last night, as did his bodyguard Sebastien Jondeau. So why did Lagerfeld team up with Magnum, even though he admits he doesn’t eat sugar? “I like advertising. I love my job in fashion. I love my job as a photographer, but making films was something I hadn’t done. If I was isolated in one job, I would get bored.” Besides, he adds: “I would eat ice cream if I could. I made advertisements for Dom Perignon Champagne, and I don’t drink alcohol. After all, I’m a dress designer and I don’t wear dresses.”